When we sat down to write Couture I had a few ideas that rattled around

about the songs message.

The first, was overconsumption the original idea came when I stumbled across

those TikTok lives of this woman selling products rapidly. If you've not seen it,

essentially she has fake birkin boxes fly in from off camera, she opens them,

lifts the product out, which is completely random, shows it for about 10

seconds max and then dumps it back in the box and moves on to the next

item. It's pretty crazy and the whole time the live stream is being spammed

with likes. To make matters worse it's also not just 1 livestream but

hundreds of unique phones ALL live at the same time. I just thought wow

products are getting worse and worse and this whole trend just feeds this

overconsumption it's pretty exhausting. I just wish things felt like they were

worth owning again.

I must stress that when I say this I don't want it to be fully at the cost of the

consumer. We all know that the birkin is not worth the price it is sold at.

I just wish things didn't fall apart constantly. I suppose in this constant rush

for to have things we've lost some patience for things. Even waiting a week for

a new episode feels too long! Don't get me wrong I am not perfect and always

fall victim to this!

Second thing, the elephant in the room… My transition. I don't really talk about

it super actively on my socials. It's a part of who I am and I'm proud of it I just

like telling my story through my art. I find it difficult to communicate with a

phone which tbh I feel should be a normal human response haha. I will probably

get better at it with time. I feel like I wouldn't really convey my message well

so I leave it for lyrics. I also find that everyones experience is unique and I feel

like I would best tell my own (obviously)

Thirdly, it was the craft. A celebration of fashion, music and wider art. It was this

positive thing of making something that was crafted over time. Something handled with care. Something worth having. Not only that but the sacrifice involved in creating something like that.

Ultimately these 3 things came together to create the song meaning and you can probably see if you read the lyrics how these are all intertwined now.

"I hunger for purpose, not matter the pain

I gave it my body, not just my name"

This obviously relates to my own personal transition but it also sets the tone for the sacrifice made in pursuit of bespoke. Like a fashion house giving your name to it but also the physical body to shape the brand, designs.

"To be an architect, timeless and great

requires a sacrifice, I'm willing to make"

I won't dissect every line just wanted to give some context as to how the messages weaved into the words.

Thank you for reading, listening, streaming my music already. I have so much to give and we've only really just got started.

• Fae